Table of Contents for HOMEMADE FOR SALE
Introduction: Cottage Food Freedom
Cottage Food Freedom
Work Your Passion for Food
First-timer or Seasoned Pro?
It’s Thyme. Why Now?
Key Elements of Cottage Food Laws
Organization of this Book
Section 1: What’s Cooking?
Chapter 1: Navigating your State’s Cottage Food Law
Tips for Understanding a Cottage Food Law
Chapter 2: What’s Cooking?
What products can you sell?
Where can you sell your products?
How are you allowed to sell your products?
How much can you sell of your products?
Deciding what products you want to sell and which are worth selling
Chapter 3: Ideas in the Oven: Identify your Business Goals
My kitchen, my rules
Recipe for success
Section 2: Selling Your Story: Marketing
Chapter 4: Product Development: Design, Name, Logo and Packaging
Niche, target, and positioning
Product design and attributes
Chapter 5: Getting the Right Price
Self-worth: valuing your time
Pricing your Product
Chapter 6: Moving your Product to Market
Sales venues: places to sell
Direct customer deliveries
Special events or weddings
Stay on target for a bull’s-eye
Chapter 7: Promotion: Persuading Customers with Advertising and Public Relations
Chapter 8: People, Partnerships and Purpose
Partnerships, networking and cause-related marketing
Purpose and passion
Chapter 9: Proving the Market and Getting a Plan
Market feasibility: testing the market
Planning for profits
The back-of-the-napkin plan
Organizing, planning, and managing the business
Section 3: Organizing, Planning and Managing the Business
Chapter 10: Ready, Set, Go: Organize your Kitchen
Five Steps for setting up your home processing facility
Chapter 11: Make it Legal: Establish your Business in 7 Easy Steps
Chapter 12: Day-to-Day Financial Management
Day-to-day financial management
Income statement and balance sheet
Cash flow is king
Section 4: Scaling Up
Chapter 13: Scaling Up
First, a reality check
Casting off the shackles of the cottage food law
State prerequisites for wholesale and mail order
Three options for a licensed food production facility
Chapter 14: Multiple Markets and Money Matters
Markets, markets everywhere
From handmade to mechanized
Labeling for the big leagues
Pricing and distribution revisited: a whole new formula
Magnifying your marketing
Raising some dough
Epilogue: Icing on the Cake