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Story Profiles featured in HOMEMADE FOR SALE

Homemade for Sale features ten inspiring “story profiles” of cottage food start-ups and the people behind them.  The people profiled address real-life challenges while sharing practical advice and opportunities about starting the business. Every major direct sales channel and cottage food category is represented.  In many cases, the profiles reveal specific financial, legal and operational issues often absent in other start-up books.  Below is a sneak preview.

Felicia Hill

FH Cakes, Vancouver, Washington

Products: designer cakes

Sales Venues: direct and custom orders

Annual Sales: Nearing $15,000 gross sales cap


Unable to find a peanut-free cake due to her son’s allergies, Felicia Hill found inspiration to launch FH Cakes specializing in cakes that work for different dietary needs.

Erin Schneider and Rob McClure

Hilltop Community Farm, LaValle, Wisconsin

Products: sweet pickle relish, salsa and jam made with farm-grown produce

Sales venues: winter holiday market, community supported agriculture (CSA) shares, member sales

Annual sales: $2,000


The husband-and-wife team of Erin Schneider and Rob McClure use the excess summer harvest on their farm to make various high-acid pickles and preserves, which they sell at winter holiday markets.

Isa Lunsford

Sweet Pick me Ups Bakery, Lake Worth, Florida

Products: specialty custom-order cakes, cupcakes and cookies

Sales Venue: direct orders from customers

Annual Sales: $15,000


Isa Lunsford traded a career in corporate accounting for entrepreneurial fun in her home kitchen, baking up uniquely formed and decorated, custom-ordered cakes through Sweet Pick Me Ups Bakery.

Jennifer Evans

Cookies Plz, Fort Worth, Texas

Products: decorated sugar cookies

Sales Venue: direct delivery of special order via telephone, text and e-mail; custom orders

Annual Sales: $5,100


A self-motivated cottage food entrepreneur who launched Cookies Plz, Jennifer Evans used the Internet to teach herself how to decorate custom ordered sugar cookies.

Suzy Zimmermann

Queen of Cake and Events, San Antonio, Texas

Products: specialty decorated cakes; wedding cakes

Sales Venue: individual custom order

Annual Sales: nearing $50,000 gross sales cap


Suzy Zimmermann of Queen of Cake and Events makes all of her intricate cakes by hand, working closely with her wedding clients to craft the perfect custom cake for their special day.

Rhonda L. Jones

Chez Moi Bakery, Durham, North Carolina

Products: spirit and plain cakes, ice cream sandwiches and panna cotta with homemade dessert sauces

Sales Venue: direct, mail order, special events, food truck

Annual Sales: $30,000


Rhonda Jones of Chez Moi Bakery creates unique spirit cakes in various flavors, which she also transforms into “cakewiches,” adding a layer of ice cream in between two slices.  She sells out of her food truck.

Barbara Preston

Hana Lulu’s Candy, San Diego, California

Products: coconut candy

Sales Venue: special order direct to customer; community events, snack stands

Annual Sales: $3,000


Barbara Preston developed her own recipe for coconut candy which she sells as Hana Lulu’s Candy while also helping homeless women get back on their feet by teaching them how to make the candy and sell it.

Regina Dlugokencky

Seedsower Farm, Centerport, New York

Products: sourdough bread, jam, sourdough popovers, focaccia

Sales Venue: farmers' market

Annual Sales: $3,000


Regina Dlugokencky of Seedsower Farm rises early in the morning to bake her loaves of bread for sale at the winter market.  The fresh-baked breads are sold alongside her collection of jams.

Dorothy Stainbrook

HeathGlen Farm and Kitchen, Forest Lake, Minnesota

Products: preserves, syrups, shrubs

Sales Venue: farmers’ market

Annual Sales: $25,000+


Dorothy Stainbrook started her fruit jams and jellies under cottage food law as a way to diversify her farm income.  Her products become so popular and sales jumped so high that she eventually needed to build an on-farm commercial kitchen.

Liz James

The Happy Tomato, Charlottesville, Virginia

Products: tomato marinara and pizza sauce

Sales Venue: wholesale to local retailers

Sales: $50,000+


Liz James of Happy Tomatoes taps into her collaborative community in Charlottesville to help promote and support her tomato marinara and pizza sauces, sold wholesale to such retailers as Whole Foods Market.

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